Fabletics is a subscription retailer that sells women's sportswear and accessories online. It provides personalized clothing for members based on their lifestyle and fashion preferences. It is a subsidiary of JustFab. Fabletics was founded in July 2013 by Adam Gordon, Don Lesler, and Kate Hudson, and was officially launched on October 1, 2013. In June 2015, Fabletics and Kate Hudson's brother and actor Oliver Hudson launched the men's sportswear brand FL2.
