Sherman and James Humphreys founded ° Coolway to visually eliminate damage to hair care and styling routines. After assembling in the biomedical research and professional beauty industry, they developed the world's first low calorie styling tool and a new, breakthrough molecule. These groundbreaking inventions enable women to have healthier, stronger, and more beautiful hair without disrupting its styling process. By replacing high calorie tools with innovative low heat processes, the ° coolway system has won six beauty awards, including the temptation to enjoy reputation for breakthrough products of the year.
