The BCBG (BCBG Max Azria) brand was founded by designer MAX AZRIA in the United States in 1989. BCBG is derived from the French original meaning "Bon Chic, Bon Genre", which means good style and good demeanor. In terms of products, from shoes, children's clothes, handbags, perfume, cosmetics, to sunglasses, BCBG also takes care of every part of every guest's life.
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