Yelp's mission is to connect millions of people with excellent local businesses. We cultivate a community of commentators to capture the true spirit of their neighborhood. Our community clarifies important details through relevant comments, photos, and internal knowledge. Our goal is to enrich the consumer experience and provide business owners with opportunities to promote their business using various free and paid tools. These tools include their Yelp enterprise page, where they can respond to comments and upload photos, as well as paid, pay per click advertising, available at various monthly expense levels. Although it is a free tool, Yelp's business page can be enhanced to monthly expenses, including the ability to showcase business on slides and remove competitor advertisements on the page. Enterprises can use self-service processes or with the assistance of our local sales representatives to purchase Yelp's click through cost advertisements. Enterprises from various industries, including domestic services, restaurants, and tourism, have all achieved success in advertising on Yelp.
