"Whoolala" is a digital brand management platform designed for emerging Asian designers, with the mission of becoming a transformative force in the fashion industry, allowing Asian fashion to occupy an important position in the world fashion landscape. Whoolala was founded in Shenzhen by Steve from the UK and Lukas from the Czech Republic. The two founders believe that the next most promising fashion brand will be born in Asia, as the abilities of Asian designers are becoming increasingly prominent. Currently, Whoolala has successfully showcased over 100 Chinese and Southeast Asian designer brands to Chinese fashion consumers; As the exclusive partner of these Southeast Asian designer brands, Whoolala quickly opened up the Chinese market for these brands and also brought a unique new fashion experience to Chinese consumers who love fashion.