We started untuckit because we realized that millions of people were struggling to find buttoned shirts like us, looking well prepared. Most people wear shirts, we are too long, too bulky, or (timidly) square bottomed. If you don't believe us, look around. It should not be such a difficulty; But it is. So we decided to design the shirt to be nailed to the appropriate length. We share our life philosophy with industry experts in the design and technical specifications of some of the most respected shirts. Ten and 30 months later, we opened untuckit's original type of virtual door... and the response was very positive.