The Spanish niche designer jewelry brand UNOde50 was founded in Madrid in the 1990s. At that time, several highly talented Spanish designers were dissatisfied with the proliferation of single popular accessories and decided to create a new style of jewelry. They explored innovation beyond the trend and designed new styles with unique concepts. The globally popular Spanish jewelry brand UNOde50 emerged from this. UNOde50 attracted a large number of young people's love with its fashion attitude of not following trends and not following the crowd, becoming a leading creative jewelry brand at that time.