UGG ® The brand was founded by a young Australian surfer in Southern California in 1978. From the small surfing brand UGG at that time ®, Developed to become a global leader in the luxury sheepskin shoe market. For over 36 years, classic UGG boots have been a symbol of casual style and have now become an indispensable part of many wardrobes worldwide. In addition to classic sheepskin boots, over time, the product range has also expanded to casual shoes and fashionable slippers. Now, the latest product line also includes handbags and clothing, all made of equally soft sheepskin.