TomTom, the world's leading automotive navigation brand, was founded in Amsterdam in 1991 and listed on the stock exchange (Euronext). It is committed to developing global positioning systems (GPS) and other related products, providing users around the world with faster, safer, more accurate, and convenient navigation services as the main axis, continuously providing professional technical support and map upgrade services. The products have been marketed in Europe, North America, and more 45 countries including Central America and Asia. Due to TomTom's contribution to PND, the Dutch National Dictionary includes TomTom as a synonym for navigation. In 2010, CNET in the United States published TomTom GO as the most innovative consumer electronics product of the first 10 years of the 21st century.