Threadless.com was founded by Jake Nickell and Jacob DeHart in 2000, and is both a clothing manufacturer and a large social networking website. It operates through a "crowdsourcing model", allowing consumers to participate in product design and upload their own design images to the website. Consumers then vote, and the highest scoring pattern will be printed on the clothing and put into production. The unique business model of Threadless not only saves the company's design costs, but also allows creators to unleash their design talents. Most importantly, it provides more opportunities for consumers to choose clothing.
