The Sportsman's Guide was founded by Gary Olen in 1970 and is a professional retailer that provides a variety of high-quality outdoor equipment. With its high-quality products, low prices, and high-quality customer service, it has won many loyal fans and become one of the most trusted businesses in the minds of consumers. The products sold by The Sportsman's Guide mainly include camping tents, fishing and hunting equipment, sports equipment, outdoor sportswear, and related accessories.