The Koops is an emerging brand founded in 2008 by the three children of Tony Elicha, the owner of Comtoir des Cotonnier. The style of Kooples is a blend of street fashion and British rock, sometimes with a slightly military feel. The neutral cut allows couples to have close relationships and showcase their individuality. Many items can be found in similar styles for men and women, allowing for free transformation and matching. Within just a few years of its establishment, the brand has gained the attention of Parisian fashion professionals and has over 100 stores in Europe. The Kooples store is mostly decorated with black and white walls, featuring a British rock style and a neutral style that showcases the fashion of couples.
