In 2015, friends Ross Worswick and Scott Shashua co founded the company. They all have a common vision, that is, to design a style of clothing that they all love, and all the clothes are designed in their hometown Manchester. In 2016, the concept of a high-end custom club was born, initially with a small investment of only £ 5000, and then developed into a multi million pound enterprise within two years. From a limited budget of three t-shirts with only one bedroom, to now producing over 750 products in men's and women's clothing, including jackets, swimsuits, sportswear, footwear, and accessories.