The secret to Ted Baker's success lies in bolder interpretation, relentless pursuit of excellent quality, meticulous attention to details, and unique British humor, which blend into a unique Ted Baker style and naturally remain unconventional. In 1988, shirt expert Ted Baker founded the eponymous fashion brand in London; Nowadays, the company's products are becoming more diverse, covering many fields such as men's and women's clothing, fragrances, watches, luggage, etc., bringing wild and unrestrained colors to every detail in life. Our flagship stores are located all over the world.