Starbucks is a globally renowned coffee chain founded in 1971, headquartered in Seattle, Washington, USA. It not only provides coffee, but also tea, pies, cakes, and so on. In their coffee shop, they no longer emphasize coffee, but knowledge and culture. Starbucks portrays an atmosphere of advocating knowledge and respecting people, and its "petty bourgeois" cultural atmosphere has been sought after by white-collar workers and intellectuals.