Sanrio is the publisher of a globally renowned cartoon character brand, which is popular worldwide for designing daily necessities, stationery, school supplies, gifts, clothing, and more. Hello Kitty is the most representative and popular character among Sanrio's character designs. At present, its products include adult backpacks, children's backpacks, dolls, travel suitcases, personal items, stationery, paper products, watches, clocks, telephone accessories, appliances, cutlery, household items, and automotive products.
