PRETTY GREEN is one of the representative brands of British rock clothing style, founded by Liam Gallagher, one of the main members of Oasis, to pay tribute to the Beatles style. Many of its clothing styles follow the graphic design of the hippie era and also combine modern British urban style, suitable for daily wear. British rock shapes the style of PRETTY GREEN, which is the soul of guitar rock. The success of PRETTY GREEN is not only based on the business models of high street and trendy brands, but also on the half century history of British rock.