Pixmania is Europe's first low-cost electronics store. Many years ago, when Europeans planned to buy digital cameras or camcorders, the first thing that came to mind was often Pixmania. This Pixmania group, founded by the French in Paris in 2000, quickly became the largest online digital camera seller in France and even Germany. By 2010, its sales had reached 900 million euros. Now Pixmania has its own logistics and customer service centers throughout Europe, and its sales have long surpassed digital cameras, expanding to tens of thousands of products such as televisions, gaming consoles, computers, tablets, and household appliances.