ModCloth is an online sales website in the United States, which is an online retailer of clothing, accessories, and decorations. Through its exquisite website, it sells vintage style clothing for young women, with a focus on independent design and high-end products. ModCloth allows independent designers to publish their design works on its website, and users can vote, evaluate, and other related works. Design works that attract more user attention can enter mass production for users to purchase, thus gaining popularity among many female users who love retro style clothing and some independent designers.