L. L. Bean is a classic American brand that specializes in producing and selling outdoor products, born in 1912. The brand name is derived from the abbreviation of its founder, Leon Leonard Bean. Leon Leonard Bean himself is an outdoor enthusiast, so his products are specifically designed and produced for this consumer group. At present, the brand's product line has expanded from the initial boots to outdoor clothing, outdoor equipment such as backpacks, tents, firearms, etc., covering all aspects of outdoor activities, with a complete range of products and excellent quality.