Kappa is one of the leading brands in global sportswear and lifestyle: a technical, unconventional, brightly colored, flexible, competent, and global Italian brand. From sports equipment to urban style: In 2016- on the occasion of the brand's 60th anniversary, Kappa attracted the attention of international designers and designers with its iconic products, returning to the world of street style. This has had an important collaboration with some "youth culture" influenced by Selena Gomez, Lewis Hamilton, and Kyle Jenner, who chose to wear Kappa, providing inspiration for millions of followers and once again bringing the brand to new heights. Contemporary aesthetics.