Although sometimes confused with a small Viking country on the edge of the Arctic Circle, true Iceland is a unique British food retailer with over 870 stores across the UK and 40 self owned or franchised stores across Europe. Global export business and franchise plans are always ready to cooperate with you! As a company, we have grown and corrected misunderstandings about frozen food in recent years, while challenging the industry with competitive price points and a huge product range. From our frozen staple food to fresh agricultural products and household necessities, we offer a wide range of products. Our online business has also achieved tremendous success, growing by 60% year-on-year in 2016.