Since its establishment in 1989, G-STAR has always adhered to the brand philosophy of "focusing on products". This exclusive approach has created many firsts in the denim industry: by integrating high-level craftsmanship with street trends, it has created the first luxurious street denim; Using untreated denim as a wear-resistant and ideal material; Apply architecture and 3D thinking to our silhouette of the cowboy revolution.