Founded in Boulder, Colorado in 1988, Gaiam is an environment that provides customer value for information, products, and services, a sustainable economy, healthy lifestyles, alternative healthcare, and personal development. Gaiam (pronounced "guy") is a fusion of the words "Gaia" and "me" Gaia, the Mother Earth, was honored by the Cretan civilization over 5000 years ago on the ancient Greek island of Crete. This civilization values education, art, science, entertainment, and the environment, believing that the Earth is directly connected to its existence and daily life. The concept of Gaia originated from ancient philosophy that the Earth is a living entity. At Gaiam, we believe that all living matter, air, oceans, and land on Earth form an interconnected system that can be seen as a single entity. The word Gaiam represents planetary consciousness, protection, and mutual support among all things. By nurturing, protecting, and respecting our planet, its natural resources, and its inhabitants, we enrich our own lives and future.