Erwin Mueller, the third-largest home e-commerce platform in Germany, specializes in European home products, covering three major categories: kitchen, baby and toddler, and home textiles. It has six well-known sub brands in Europe, including Baby Butt and Kinder Butt, and sells household products from well-known European companies such as WMF and Silit. The Chinese website was launched in November 2015, with prices synchronized with the original German website; German direct mail (national postal service), which takes about 18 days to receive the package and provides logistics tracking; Support Alipay payment.