While other brands focus on one or two key factors, we believe it is best to use many scientifically proven ingredients in appropriate formulas, as they can all contribute to the skin in different ways. The key is to use the right ingredients in the right proportion, as skin care is all about percentages. Our most important goal is to give you a very high percentage of key ingredients. Our product is the most expensive product in the industry due to its ingredients. No packaging, no marketing.