Luxury American brands that focus on high-end bedding are deeply loved by the public due to their pure and beautiful design style, natural, environmentally friendly and healthy materials. Since the establishment of the brand in 1991, Coyuchi has always insisted on using pure organic cotton to make bedding, home clothes and baby clothes, while also emphasizing corporate social responsibility, and purchased organic cotton at a high price in developing countries such as India, Türkiye, Uganda and other places in a fair deal to help local organic cotton planting and improve the local social environment and education level.