Boden was founded in London, UK in 1991 and is a well-known fashion brand, as well as one of the fastest growing companies in the UK. Its product styles are diverse, the fabrics are high-end, the workmanship is fine, and the colors are vivid, reflecting the UK's pursuit of a fun filled elite lifestyle. At present, it has opened a flagship store in Shanghai, China, opening up the consumer market in China. The clothing operated by Boden brand mainly includes: men's and women's clothing series, children's clothing series, and youth series.
