In the late 1990s, we began operating as a small family in Pueblo, Colorado, east of the agricultural community, to customers who began providing water filters. We always have a simple goal of ensuring that every customer is 100% satisfied. This goal already allows us to use Excel in our business. Every customer who contacts us is a lifelong customer. We take this commitment very seriously because it is what has led us to grow into a thriving business and the success we enjoy today. Starting with our first water filter, we have expanded our line to include a home Birch water filter model and unique products. Each of our products is built on the principle of simple innovation and design to provide our customers with annual trouble free service.
