Belle Maison, also known as Beimei Cong in Japan, specializes in selling women's fashion products. Chikukai is an online store centered around products from Japan's largest communication mail order catalog. Since the first BELLE MAISON mail order catalog was released in Osaka, Japan in 1976, Chikukai has mainly focused on clothing sales and gradually expanded to fields such as clothing, groceries, home furnishings, furniture, and daily decorative products, establishing a unique style of mail order catalogs and various products with specialty store styles.