In 1976, Bare Essentials, founded by Ms. Leslie Blodgett in Los Gatos, San Francisco Bay Area, was a revolutionary pioneer in mineral makeup. The product series is called I D. BareMinerals, made from natural minerals such as mica, iron oxide (i.e. rust), and titanium dioxide, is ground and extracted. It claims to be 100% natural and pure, and has antibacterial and anti-inflammatory properties. It is known as the "only makeup that can accompany sleep" and also values the absence of spices, colorants, preservatives, fats, and alcohol, making it considered "safe and reliable".
