Starting from humility in London, Austin Reed Group currently has over a century of design and excellent international reputation, built on personal service, excellent tailoring, and uncompromising passion for quality. Combining traditional values with innovation in the 21st century, the company has transformed LED commercialization from heritage into a driving force, and is a progressive global group that is both fashionable and elegant. Austin Leonard Reed, the son of a men's clothing retailer who reads, always dreams of opening his own London store. So in July 1900, he opened his first store on Fincher Street, which was the climax of experience and years of hard work. He learned trade for the first time with his father and then in the United States, he had some of the most impressive retail outlets in the Atlantic. The first men's clothing retailer specifically targeted the growth of London's commuting population, while Austin Reed prepared to wear men's clothing with the same professional knowledge and thinking as a tailor-made garment, but when it was time to buy it, the poor businessman.
