A | X (Armani Exchange) is a sub brand under the international brand Armani. A | X (Armani Exchange) targets the young and fashionable trend group, showcasing unique charm through a relaxed style and comfortable low-key luxury. Its design is also more avant-garde and bold. As a leisure and sports brand under Armani, A | X (Armani Exchange) has a affordable price and comfortable design style. A | X (Armani Exchange) is the youngest brand under the Armani Group, established in the United States in 1991. It inherits Armani's aristocratic lineage and is increasingly favored by young people for its affordable price and unique style of being spontaneous. It started with high-quality casual wear, and its design style embodies Armani's minimalist philosophy while seeking self and individual independence in the complex urban life. The A | X (Armani Exchange) brand is inspired by street culture, dance music, and all symbols of freedom and personal style.