Antonioli, known as the Light Dark series by many media outlets, has consistently ranked first on Milan's must go shopping list. In 1987, Claudio Antonioli made a name for himself in Milan for his unique aesthetic and unconventional style. In 2003, he transformed the Milan mime theater into a prototype store and opened up the market. When most buyers pursue bright and clear stores, the black mechanical feel is Antonioli's biggest feature. Gareth Pugh, Ann D, Yohji Yamamoto, Yang Li, Antonioli brought together these tough and individualistic dark factions to form a "Gothic team". Even the usual luxury brands such as Moschino and Valentino in the storefront have become tough. Italian fashion is not only a 10 corso como style lady, but also a rebellious girl with white blonde hair painted with black lipstick like Antonioli. They sell fashion, not luxury, but individuality.